
Sign up with My 1st Years to unlock savings on your first personalised purchase. Enjoy 10% off your initial order once you register and shop eligible products online.
Join My 1st Years Milestone Rewards to unlock savings on a future purchase. Enjoy 15% off your next order once you sign up and shop eligible products online.
Apply a valid My 1st Years discount code at checkout to save on your upcoming purchase. Enjoy 15% off eligible products when the promotional code is successfully entered on your next online order.
Explore the My 1st Years range to find personalised clothing and enjoy significant savings. Save up to 50% on selected personalised clothing while current offers last.
Refer a friend to My 1st Years and enjoy a reward towards your next purchase. Earn £15 in rewards points once your referral successfully places a qualifying order.
Apply a valid My First Years voucher code at checkout to save on items from the Characters Collection. Enjoy 5% off eligible products within this range when the promotional code is successfully entered online.
Spend £50 or more at My 1st Years to qualify for shipping at no extra cost. Receive free standard delivery on eligible orders once the minimum spend requirement is met.
Apply a valid My 1st Years voucher code at checkout to enjoy savings on personalised gifts. Take 15% off eligible products when the promotional code is successfully entered online.
Apply a valid My 1st Years discount code at checkout to save on personalised gifts and keepsakes. Get £5 off eligible orders when you spend £35 or more and enter the promotional code online.
Apply a valid My 1st Years voucher code at checkout to unlock savings on personalised gifts. Enjoy 25% off eligible orders when you spend £60 or more and enter the code online.
Apply a valid My 1st Years discount code at checkout to save on your personalised gifts. Enjoy 20% off eligible orders when you spend £35 or more and enter the promotional code online.
| Discount Summary | Discount Details | Expiry Date |
|---|---|---|
| 25% off | Get 25% off with this My1stYears voucher code | 1 April, 2026 |
| 25% off | 25% off selected 1st birthday gifts | 13 April, 2026 |
| 25% off | 25% off select baby gifts at My1stYears | 3 April, 2026 |
| 25% off | 25% off personalised dolls and dollhouses | 12 April, 2026 |
| 10% Off | Sign up to get 10% off your first order at My 1st Years | - |
| 15% OFf | 15% off your next order with this My 1st Years discount code | - |
| 15% Off | 15% off your next order when you sign up for My 1st Years Milestone Rewards | - |
My 1st Years provides several shipping tiers for the United Kingdom. Costs are determined by the speed of service, with free personalisation included in the processing times for most items.
The retailer operates a restrictive returns policy due to the bespoke nature of its products. Most items are custom-made and cannot be resold, which impacts eligibility for a refund.
Refunds or exchanges are not available for any personalised products unless the item is faulty or a personalisation error was made by the production team. If an order arrives damaged or incorrect, customers must contact support within 10 working days of receipt with photographic evidence. In these instances, the company will provide a replacement or a full refund and cover return costs. For non-personalised items, the standard statutory 14-day cancellation right applies.
The Milestone Rewards scheme is a structured loyalty programme that provides escalating benefits based on the number of purchases made by a customer.
My 1st Years operates a referral scheme that rewards both the existing customer and the new shopper they invite to the site.
Existing customers can share a unique link or code with friends and family to provide them with a 15% My 1st Years discount code for their first order. For a referral to be successful, the friend must spend a minimum of £40 on their initial purchase. Once the referred order is confirmed, the person who shared the link receives 300 reward points added to their account. These points are equivalent to a £15 discount voucher that can be applied to future orders.
My 1st Years utilizes an introductory incentive to encourage first-time shoppers to join their digital community.
Signing up for the official email newsletter entitles new customers to a 10% My 1st Years discount code for their first order. This welcome offer is delivered via email and is restricted to new subscribers who have not previously held an account. The discount applies exclusively to full-price merchandise and cannot be used on third-party brands such as Tonies or Baby Einstein. Subscribers also receive early access to seasonal sales and "Treat Tuesday" promotions, which feature weekly rotating deals with price reductions of up to 50%.
Promotional codes must be applied manually during the initial stage of the checkout process to update the subtotal.
Add your selected gifts to the shopping bag and proceed to the bag overview page. Locate the link or box labelled "Apply Discount Code" near the order total. Enter your My 1st Years discount code exactly as it appears and click the apply button. The subtotal will refresh to show the savings before you proceed to payment. Only one code can be used per transaction, and manual codes generally cannot be combined with clearance items or automated multi-buy offers.