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    My 1st Years Discount Codes 2026

    Save with the latest My 1st Years promo codes and vouchers for the UK

    Last updated 20 March, 2026

    My 1st Years UK Delivery Options and Costs

    My 1st Years provides several shipping tiers for the United Kingdom. Costs are determined by the speed of service, with free personalisation included in the processing times for most items.

    • Standard Delivery: Costs £3.99 and typically delivers within 5 working days. Orders must be placed before 4 pm to begin processing on the same day.
    • Next Day Delivery: Available for £7.99 for orders placed before 4 pm Monday through Friday. This service ensures arrival on the next working day.
    • Saturday Delivery: Priced at £11.99. To receive an order on Saturday, it must be completed before 4 pm on the preceding Friday.
    • Greetings Card Delivery: A reduced rate of £1.99 applies to standalone card orders. These are sent via Royal Mail 1st Class and usually arrive within 1 to 2 days.

    Returns and Refund Policy

    The retailer operates a restrictive returns policy due to the bespoke nature of its products. Most items are custom-made and cannot be resold, which impacts eligibility for a refund.

    Refunds or exchanges are not available for any personalised products unless the item is faulty or a personalisation error was made by the production team. If an order arrives damaged or incorrect, customers must contact support within 10 working days of receipt with photographic evidence. In these instances, the company will provide a replacement or a full refund and cover return costs. For non-personalised items, the standard statutory 14-day cancellation right applies.

    Milestone Rewards Loyalty Programme

    The Milestone Rewards scheme is a structured loyalty programme that provides escalating benefits based on the number of purchases made by a customer.

    • Crawl (1st Purchase): Members receive a 15% My 1st Years discount code to apply to their next order.
    • Walk (2nd Purchase): This tier grants free standard delivery on all future purchases.
    • Run (3rd Purchase): Members receive 300 bonus points and free personalisation on their next order.
    • Leap (4th Purchase): The highest tier provides a free gift with the next purchase and 150 bonus points on orders over £50.

    Refer a Friend Programme

    My 1st Years operates a referral scheme that rewards both the existing customer and the new shopper they invite to the site.

    Existing customers can share a unique link or code with friends and family to provide them with a 15% My 1st Years discount code for their first order. For a referral to be successful, the friend must spend a minimum of £40 on their initial purchase. Once the referred order is confirmed, the person who shared the link receives 300 reward points added to their account. These points are equivalent to a £15 discount voucher that can be applied to future orders.

    New Customer Discount

    My 1st Years utilizes an introductory incentive to encourage first-time shoppers to join their digital community.

    Signing up for the official email newsletter entitles new customers to a 10% My 1st Years discount code for their first order. This welcome offer is delivered via email and is restricted to new subscribers who have not previously held an account. The discount applies exclusively to full-price merchandise and cannot be used on third-party brands such as Tonies or Baby Einstein. Subscribers also receive early access to seasonal sales and "Treat Tuesday" promotions, which feature weekly rotating deals with price reductions of up to 50%.

    How to Apply a My 1st Years Discount Code

    Promotional codes must be applied manually during the initial stage of the checkout process to update the subtotal.

    Add your selected gifts to the shopping bag and proceed to the bag overview page. Locate the link or box labelled "Apply Discount Code" near the order total. Enter your My 1st Years discount code exactly as it appears and click the apply button. The subtotal will refresh to show the savings before you proceed to payment. Only one code can be used per transaction, and manual codes generally cannot be combined with clearance items or automated multi-buy offers.