The 20 Best Things to Do in Amsterdam

1. Anne Frank House

This moving museum offers a powerful glimpse into the life of Anne Frank, a young Jewish girl who hid from the Nazis during World War II and wrote a diary that went on to become world-famous. Visitors can walk through the secret annexe where Anne and her family lived in hiding for over two years, preserved just as it was. The exhibits are deeply personal and respectfully curated, making it one of the most emotional things to do in Amsterdam.

Why go? Few places offer such an intimate and haunting look at history through the eyes of a teenager. Seeing her original diary in person makes the experience all the more powerful.

Top tip: Tickets can only be booked online and often sell out weeks in advance - plan ahead and choose an early time slot to avoid the biggest crowds. Duration: The museum layout is compact, but the emotional weight makes visitors take their time. Allow around 1 hour to 1.5 hours to explore fully and reflect.

Neighbourhood: The Anne Frank House is located in the Jordaan district, a charming area known for its canals, cafés and galleries.

Close to: It’s within walking distance of several attractions:

• Westerkerk (approx. 1-minute walk)
• The Nine Streets shopping area (approx. 5-minute walk)
• Royal Palace Amsterdam (approx. 10-minute walk)

2. Van Gogh Museum

Step into the colourful and complex world of Vincent van Gogh, one of the most celebrated artists in history. This museum houses the largest collection of his paintings and drawings, including iconic works like Sunflowers and The Bedroom. You’ll also find personal letters and insights into the artist’s life, struggles and creative evolution, making it one of the best things to do in Amsterdam for art lovers.

Why go? This is the only place in the world where you can follow Van Gogh’s entire artistic journey, all under one roof. The museum also rotates special exhibitions featuring his contemporaries.

Top tip: Book your ticket online in advance and try to visit early in the morning or later in the afternoon for a quieter experience.

Duration: A thorough visit takes about 1.5 to 2 hours, depending on how much time you want to spend with each collection.

Neighbourhood: The Van Gogh Museum is located in the Museumplein area, a cultural hub in Amsterdam’s Oud-Zuid district.

Close to: It’s right by other major museums and attractions:

• Rijksmuseum (approx. 2-minute walk)
• Stedelijk Museum (approx. 1-minute walk)
• Vondelpark (approx. 5-minute walk)

3. Vondelpark

Amsterdam’s most famous park is the perfect place to unwind, stretch your legs or have a picnic. Locals and tourists alike flock here to cycle, jog, or simply lounge on the grass with a book or some snacks. With open green spaces, scenic ponds and tucked-away cafés, Vondelpark offers a lovely break from the buzz of the city.

Why go? It’s one of the best free things to do in Amsterdam and gives you a feel for the local lifestyle. You might even catch an open-air performance at the park’s theatre in the summer.

Duration: If you’re just passing through, 30 minutes to an hour will do. But if you’re relaxing or cycling, you could easily spend 2 hours or more.

Neighbourhood: Vondelpark is located in the Oud-Zuid district, close to the Museumplein and upscale shopping areas.

Close to: You’ll find it near several popular spots:

• Van Gogh Museum (approx. 5-minute walk)
• Rijksmuseum (approx. 7-minute walk)
• Leidseplein (approx. 5-minute walk)

4. Rijksmuseum

The Rijksmuseum is Amsterdam’s grandest art museum, showcasing 800 years of Dutch history through a jaw-dropping collection of art and artefacts. From Rembrandt’s The Night Watch to Vermeer’s The Milkmaid, it’s a treasure trove for anyone who loves culture. The architecture alone is worth a visit - it's as much a part of the experience as the artwork inside.

Why go? It’s home to the most famous collection of Dutch Golden Age masterpieces in the world. The museum also has a peaceful garden and an impressive library to explore.

Top tip: Buy your tickets online and head straight to the Gallery of Honour first to see the big masterpieces before the crowds build up.

Duration: The Rijksmuseum is a massive, four-floor museum. If you’re a quick stroller, then you can finish it in 2 hours. And if you want to enjoy the museum in tranquillity, then we recommend about 3 hours.

Neighbourhood: Located in Museumplein in the Oud-Zuid district, surrounded by some of the city's top cultural institutions.

Close to: The museum is right in the heart of the action:

• Van Gogh Museum (approx. 2-minute walk)
• Stedelijk Museum (approx. 3-minute walk)
• Vondelpark (approx. 7-minute walk)

5. Amsterdam Canal Cruises

There’s no better way to soak up Amsterdam’s charm than by gliding through its iconic canals. The cruises offer a fresh perspective of the city, taking you past historic buildings, arched bridges and quaint houseboats. With options ranging from daytime sightseeing to romantic evening trips with dinner or drinks, it’s one of the most scenic things to do in Amsterdam.

Why go? Amsterdam’s canal ring is a UNESCO World Heritage site, and a cruise lets you enjoy it all without the legwork. It's also a relaxing way to tick off multiple landmarks in one go.

Top tip: Evening cruises are quieter and offer beautifully lit views of the city - book in advance to get the time slot you want.

Duration: Most canal cruises last about 1 hour, though dinner or luxury cruises may run up to 2 hours.

Neighbourhood: Departures are available all across the city, especially around Central Station, the Jordaan district and near the Rijksmuseum.

Close to: Depending on where you board, you’re likely near several key attractions:

• Anne Frank House (approx. 5-minute walk from Jordaan departure)
• Royal Palace Amsterdam (approx. 8-minute walk)
• Heineken Experience (approx. 10-minute walk from Stadhouderskade departure)

6. Heineken Experience

Located in the original Heineken brewery, this interactive tour walks you through the history, brewing process and global legacy of the iconic beer brand. There are immersive exhibits, cool visuals and even a chance to pour your own pint. You finish off with a refreshing drink at the bar, making this one of the best things to do in Amsterdam for beer fans.

Why go? It’s not just about beer - the Heineken Experience is full of hands-on fun, photo ops and quirky surprises. It blends history and entertainment in a uniquely Dutch setting.

Top tip: Book your ticket online and choose a weekday visit in the late morning or early afternoon to avoid the crowds.

Duration: Most people complete the tour in about 1.5 hours, including time spent in the bar at the end.

Neighbourhood: The Heineken Experience is in De Pijp, a lively area known for food spots and indie shops.

Close to: It’s well-positioned for other nearby stops:

• Rijksmuseum (approx. 7-minute walk)
• Van Gogh Museum (approx. 10-minute walk)
• Albert Cuyp Market (approx. 5-minute walk)

7. Icebar Amsterdam

Step into a frozen wonderland where everything - from the walls to the glasses - is made of ice. This unique bar experience includes themed rooms, cool lighting, and a parka to keep you warm while you sip your drinks at sub-zero temperatures. It’s a fun and quirky pick if you’re looking for things to do in Amsterdam with a twist.

Why go? The Icebar is unlike any other bar in the city and makes for brilliant photos and chilly memories. The entry includes a few drinks served in actual ice glasses.

Top tip: Pre-book your ticket with a time slot, especially on weekends - and don’t forget to arrive 15 minutes early.

Duration: You’ll be inside the Icebar for about 20-30 minutes, but the entire visit including check-in and waiting time usually takes around 45 minutes.

Neighbourhood: It’s located in central Amsterdam, just a short walk from the Rembrandtplein area.

Close to: There are several popular spots nearby:

• Rembrandt House Museum (approx. 7-minute walk)
• Royal Palace Amsterdam (approx. 12-minute walk)
• Amsterdam Museum (approx. 10-minute walk)

8. Rembrandt House Museum

This beautifully restored 17th-century townhouse was once home to Rembrandt van Rijn, one of the Netherlands’ most renowned painters. The museum showcases how he lived and worked, with recreated interiors, original etchings and temporary exhibitions. It’s a fascinating peek into the artist’s world, offering a more personal and intimate experience compared to larger museums.

Why go? You get to stand in the actual rooms where Rembrandt created his masterpieces, taught students and raised a family. The daily paint-mixing and etching demonstrations bring his techniques to life.

Top tip: Buy tickets online and choose a weekday morning to avoid busy periods and enjoy a more relaxed visit.

Duration: A full visit takes about 1 to 1.5 hours, depending on your pace and interest in the demonstrations.

Neighbourhood: The museum is in the heart of the old Jewish Quarter, just east of the city centre.

Close to: You’ll find several landmarks within easy reach:

• Amsterdam Museum (approx. 10-minute walk)
• Royal Palace Amsterdam (approx. 12-minute walk)
• Icebar Amsterdam (approx. 7-minute walk)

9. Royal Palace Amsterdam

Once the city’s town hall and now a working royal residence, this grand building on Dam Square is packed with history and opulence. The interiors are jaw-dropping, from marble halls to chandeliers, sculptures and regal rooms that still host state functions today. It's one of the best things to do in Amsterdam if you're into architecture or Dutch royalty.

Why go? The palace is one of the best-preserved examples of Dutch Classicist architecture and gives real insight into the country’s royal traditions. It’s also centrally located, so easy to slot into your city itinerary.

Top tip: Check the palace website before visiting - it occasionally closes for official royal events.

Duration: Expect to spend 1 to 1.5 hours here, especially if using the free audio guide which adds lots of interesting detail.

Neighbourhood: Located in the centre of Amsterdam on Dam Square, surrounded by shops, cafés and historic landmarks.

Close to: You're in the city centre, so plenty to explore nearby:

• Madame Tussauds (approx. 2-minute walk)
• Amsterdam Museum (approx. 5-minute walk)
• Anne Frank House (approx. 12-minute walk)

10. Red Light Secrets Museum

This quirky museum offers a unique glimpse into the world of Amsterdam’s famous Red Light District. Set inside a former brothel, it sheds light on the lives of sex workers through personal stories, interactive exhibits and thought-provoking installations. It’s informative, respectful and far more insightful than a walk down the street.

Why go? It’s the only museum of its kind in the world, offering a behind-the-scenes perspective of a profession that’s often misunderstood. The setting adds authenticity, making it a memorable stop for curious visitors.

Top tip: Evenings can get very busy - consider visiting earlier in the day for a quieter, more comfortable experience.

Duration: You’ll need around 45 minutes to 1 hour to take everything in without rushing.

Neighbourhood: Located right in the middle of the Red Light District, within Amsterdam’s De Wallen area.

Close to: Plenty of key sites within walking distance:

• Royal Palace Amsterdam (approx. 6-minute walk)
• Madame Tussauds (approx. 8-minute walk)
• Body Worlds Amsterdam (approx. 10-minute walk)

11. Amsterdam Museum

This museum dives into the history of Amsterdam, from its medieval roots to its modern multicultural vibe. With interactive exhibits, old maps, paintings, and immersive installations, it tells the story of how the city grew and evolved. Whether you're a history buff or just curious about local culture, it’s one of the best things to do in Amsterdam for context and insight.

Why go? The museum offers a detailed, engaging look at Amsterdam’s past and present, helping visitors understand the city beyond its canals and coffee shops. It's also a great indoor option for rainy days.

Top tip: The museum moved temporarily to the Amstel location due to renovations - check ahead for current exhibitions and opening hours.

Duration: Set aside 1 to 1.5 hours for a relaxed visit, especially if you want to read the displays and take in the multimedia elements.

Neighbourhood: The temporary location is near the Hermitage Amsterdam, in the city’s Plantage district.

Close to: Plenty to pair it with nearby:

• Hermitage Amsterdam (approx. 1-minute walk)
• Rembrandt House Museum (approx. 6-minute walk)
• Icebar Amsterdam (approx. 7-minute walk)

12. Johan Cruyff Arena

Home to AFC Ajax and the Dutch national football team, this massive stadium offers guided tours and behind-the-scenes access. Walk through the player tunnel, sit in the dugout, visit the changing rooms, and learn about Dutch football history. Even non-football fans will appreciate the scale and spirit of this landmark.

Why go? Named after football legend Johan Cruyff, this arena combines sport and national pride in one energetic setting. The guided tour is informative and fun, whether you're an Ajax fan or not.

Top tip: Check Ajax’s match schedule - on match days, tours are limited or unavailable, so plan accordingly.

Duration: The guided tour takes about 75 minutes, with extra time if you want to browse the shop or grab a snack.

Neighbourhood: Located in Amsterdam-Zuidoost, a modern part of the city with event venues, shops and eateries.

Close to: Though further from the city centre, it’s still easy to combine with:

• Ziggo Dome (approx. 2-minute walk)
• AFAS Live (approx. 4-minute walk)
• Amsterdamse Poort shopping centre (approx. 5-minute walk)

13. The Upside Down Museum

This playful, Instagram-friendly museum flips everything - literally - on its head. With over 25 rooms designed for photos and illusions, from upside-down furniture to quirky backdrops, it's a hit with families, couples and content creators alike. It's less about learning and more about letting loose and having fun.

Why go? It’s the largest interactive Instagram museum in Europe and perfect for those who love a bit of creativity and colour. Great for groups and anyone looking to snap some seriously fun pics.

Top tip: Wear bright colours to pop in your photos, and try to visit earlier in the day when it's less crowded.

Duration: Expect to spend 1 to 1.5 hours exploring and taking pictures at your own pace.

Neighbourhood: Located near the RAI Amsterdam Convention Centre, in the south of the city.

Close to: Well-connected by public transport and not far from:

• Beatrixpark (approx. 10-minute walk)
• RAI Station (approx. 6-minute walk)
• De Pijp - for food and drinks (approx. 10 minutes by tram)

14. WONDR Experience

This colourful, creative playground blends art, music and pure fun into a fully interactive experience. Think ball pits, bubble machines, neon walls, and glitter galore - every room is designed to spark joy and fill up your camera roll. It’s ideal for groups, solo adventurers or anyone after something a little different from the usual city sights.

Why go? It’s a vibrant escape from reality, designed for adults to feel like kids again (though children are allowed at certain times). With themed rooms made for photos and play, it’s an all-senses experience.

Top tip: Visit on a weekday afternoon to avoid the biggest crowds and get the best photo spots to yourself.

Duration: Expect to spend about 1 to 1.5 hours inside, depending on how long you stay in each room or set up your shots.

Neighbourhood: WONDR is located in Amsterdam-Noord, a short ferry ride from Central Station.

Close to: Easy to pair with other local favourites:

• A’DAM Lookout (approx. 10 minutes by bike)
• NDSM Wharf (approx. 12 minutes by ferry and walk)
• Eye Film Museum (approx. 8 minutes by ferry and walk)

15. Amaze Amsterdam

Created by the team behind the famous Dutch dance event ID&T, Amaze Amsterdam takes visitors through a high-tech sensory journey with lights, lasers, soundscapes and immersive storytelling. Each room shifts your perspective and mood, moving from calm and introspective to dramatic and electrifying. It’s a unique multi-sensory experience that’s hard to describe until you try it.

Why go? It combines elements of theatre, clubbing and art into something truly out of the ordinary. It’s perfect for adults looking for something immersive and memorable.

Top tip: This is an adults-only experience - best visited in the evening for full ambience with lighting and effects at their best.

Duration: Allow about 1 to 1.5 hours to walk through and absorb each environment at a comfortable pace.

Neighbourhood: Located in Amsterdam’s western docklands area, near Westpoort.

Close to: It’s a bit off the beaten path but can be reached from:

• Sloterdijk Station (approx. 10 minutes by tram)
• Westerpark (approx. 15 minutes by taxi)
• Anne Frank House (approx. 18 minutes by public transport)

16. Body Worlds Amsterdam

This unique museum explores human anatomy through real plastinated bodies, all themed around happiness and health. It’s educational, thought-provoking, and slightly surreal - but also incredibly informative about how the human body works. Whether you're into science or just curious, it's one of the most fascinating things to do in Amsterdam.

Why go? It’s a deep dive into the human body like you’ve never seen before, presented in a surprisingly upbeat and respectful way. The theme of happiness running through the exhibits makes it both enlightening and uplifting.

Top tip: This one can get busy with school groups - try to visit early on weekdays or after 3pm to avoid the rush.

Duration: Plan for around 1 to 1.5 hours to see everything, including reading the signs and interactive displays.

Neighbourhood: Situated on Damrak, just a short walk from Central Station in the heart of Amsterdam.

Close to: Surrounded by popular city centre attractions:

• Royal Palace Amsterdam (approx. 6-minute walk)
• Madame Tussauds (approx. 5-minute walk)
• Red Light Secrets Museum (approx. 10-minute walk)

17. Moco Museum

The Moco Museum champions modern, contemporary, and street art with big names like Banksy, Andy Warhol, and Jean-Michel Basquiat on display. Housed in a stylish townhouse just next to the Museumplein, it’s small but packed with bold visuals and edgy, thought-provoking works. It’s one of the best things to do in Amsterdam for art lovers who like their galleries with a bit of attitude.

Why go? The museum presents accessible, rebellious art with a strong social message, making it perfect for visitors after something different from traditional galleries. Many installations are interactive and great for photo moments too.

Top tip: Book your ticket online to skip the queue, especially during weekend afternoons when it gets busy.

Duration: It’s compact, so you can enjoy it in about 45 minutes to 1 hour, depending on how long you linger in each room.

Neighbourhood: Located on Museumplein in the heart of Amsterdam’s cultural district.

Close to: Ideal to combine with nearby favourites:

• Rijksmuseum (approx. 2-minute walk)
• Van Gogh Museum (approx. 3-minute walk)
• Stedelijk Museum (approx. 4-minute walk)

18. Fabrique des Lemieres

This immersive digital art experience transforms classical and modern artworks into huge moving projections, paired with music for a multisensory show. Set in a converted industrial space, it’s part art exhibition, part cinematic journey - the walls, floors and ceilings all come alive. It’s unlike anything else in the city.

Why go? It’s perfect for those who enjoy art in a more dynamic, immersive format - especially families or visitors who prefer an experience over a traditional museum. The visuals are stunning and constantly shifting with each themed programme.

Top tip: Shows run on a loop, so no need to time your entry - just drop in and stay as long as you like to catch the full cycle.

Duration: Expect to spend about 1 hour inside to experience one full loop of the show and a bit of extra time exploring.

Neighbourhood: Located in Westergasfabriek, a former gasworks site now turned into a lively cultural park in Amsterdam West.

Close to: Great spot before or after visiting:

• Westerpark (approx. 2-minute walk)
• Anne Frank House (approx. 18-minute walk)
• Amsterdam Museum (approx. 20 minutes by public transport)

19. Madame Tussauds

Get up close with eerily lifelike wax figures of global celebrities, historical icons, and sports legends right in the centre of the city. From Beyoncé to Van Gogh, and even the Dutch Royal family - you can pose, snap and giggle your way through. It’s fun, light-hearted, and makes for some hilarious holiday selfies.

Why go? It’s ideal for families, groups, or anyone after a few fun snaps with stars you might never meet in real life. The Amsterdam branch even features local icons to add a Dutch twist.

Top tip: Buy a skip-the-line ticket online - queues outside can be long, especially on weekends and during school holidays.

Duration: Set aside around 1 to 1.5 hours, depending on how many photos you want to take and how crowded it is.

Neighbourhood: Located right on Dam Square, in the very centre of Amsterdam.

Close to: You’re just steps away from these top spots:

• Royal Palace Amsterdam (approx. 2-minute walk)
• Body Worlds Amsterdam (approx. 5-minute walk)
• Red Light Secrets Museum (approx. 8-minute walk)

20. Stedelijk Museum

The Stedelijk is Amsterdam’s go-to for modern and contemporary art and design, showcasing everything from Picasso and Mondrian to newer works in photography, sculpture, and digital art. The building itself is striking - sleek and futuristic - and the collection is huge, stretching across various art movements. If you’re passionate about design, this is one of the best things to do in Amsterdam.

Why go? It’s a dynamic blend of permanent pieces and rotating exhibitions, with something fresh for every visit. A brilliant place to appreciate how art and design influence each other over time.

Top tip: Go early or on weekdays to enjoy the galleries at your own pace without the weekend rush.

Duration: You’ll need around 2 hours for a comfortable visit - more if you want to check out the temporary exhibitions in detail.

Neighbourhood: Situated on Museumplein, next to Amsterdam’s biggest art institutions.

Close to: Perfect to explore with other cultural giants:

• Van Gogh Museum (approx. 2-minute walk)
• Rijksmuseum (approx. 3-minute walk)
• Moco Museum (approx. 4-minute walk)

Whether you're drawn to world-famous museums, quirky experiences, or laid-back park strolls, there's no shortage of things to do in Amsterdam. With so much to pack in, why not make your trip even more memorable (and affordable) with one of our Amsterdam holiday packages?

From hotel stay deals to select options that include return flights or Eurostar travel, and even a two-night mini-cruise from Hull to Rotterdam aboard P&O Ferries with coach transfers straight to Amsterdam - there's something to suit every kind of traveller. So go on, explore our latest deals and get your Amsterdam holiday sorted in just a few clicks!