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Black Friday 2021: How Black Friday has evolved through the years

The Black Friday we know and love started back in the 60s as a crowded city of shoppers before it turned into one of the busiest shopping days of the year. Shop our best deals here Our Best Black Friday Deals

Why is it called Black Friday?

The term is believed to have originated in the early 60s in Philadelphia, where it was used by the police to describe the volume of crowds and traffic that would happen the day after Thanksgiving as shoppers headed to the stores. The name actually takes on various meanings as some put it down to being the day on which lots of retailers have traditionally increased their sales and made enough money to put them in the black for the year. It has been noted that the stock market can be affected by having extra days off for Thanksgiving or Christmas.

When did Black Friday come to the UK?

Surprisingly, not that long ago. Just over ten years ago in 2010, we began seeing Black Friday campaigns here in the UK. ASDA was the main driving force in Black Friday's existence in the UK when it started Black Friday campaigns in the early 2010s. Every year since, it has grown, become more popularised and more retailers have been taking part by offering huge discounts and savings on a wide range of products. It is now also an event in many other countries around the world.

When did the chaos start?

Chaos came when the in-store sales started. People fought each other to get the last massive TV at a bargain price. In 2013, ASDA held the first in store Black Friday sale in the UK, which was manic! Many people raced to their local store to try and get their hands on something in the 70% off sale. There were even some reports of broken bones from trying to secure the best deal! A survival of the fittest situation! People in America, as well as the UK, would camp outside high street shops all night long in a bid to be the first in the store to secure the best offers available.

When was the move online?

In more recent years from about 2019 onwards, a lot of retailers in the UK moved their sales online as the internet is widely accessible for just about everyone, and stops the fights occurring in stores. Retailers began to recognise how easy it is to shop from your mobile via apps and saw an increase in traffic coming from mobiles. This additionally makes it easier to shop on-the-go. It is also less stressful for people, as they can get the best deals from the comfort of their own home, and don't have to worry about the long queues!

How did/does Covid affect Black Friday?

As the UK was in a full lockdown in November 2020 with all high street stores closed, it was very much the case that all deals and offers were online only. The experience was different to what shoppers were used to expecting, and it did change the way that some people shopped. Some people had to cut down on what they would usually spend in the sale due to lockdown and furlough payments having an impact. However, with the UK pushing out three vaccines earlier this year, and currently providing booster shots to vulnerable people, this Black Friday should see lots of in store sales as well as online ones.

What can we expect from Black Friday 2021?

From Wowcher, you can expect top deals on the latest tech like iPhones, tablets from Samsung and Apple and laptops, as well as clothing, perfumes and aftershaves, and many more! They'll be something for everyone this Black Friday!

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