Since rebranding as Joules in 1994, they are quickly becoming one of the country's best-loved lifestyle brands and as synonymous with Britain as cups of tea, fish and chips and queuing for all occasions. Starting out as a man selling clothes at country events and equestrian showcases over 25 years ago, Tom Joule soon decided customers needed a little more colour in their lives and on their person and never looked back, now stocking a vibrant range of clothes, accessories and prints to make homes into works of art.
Based in the Midlands town of Market Harborough, Joules specialises in capturing that countryside feeling in their clothing and homeware so you can bring the feeling of the great outdoors to your indoors. They're perhaps known best for their colourful wellington boots, combining the rural with the contemporary to bring a colourful alternative to the countryside fashion already on the market.
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Do Joules Sell Other Brands
While Joules pride themselves on creating and producing their own clothing and home accessories, Joules recently started collaborating with small businesses to bring even more gifts to their customers. These pieces from independent designers are perfect for adding a more bespoke feel to your home with hand-crafted gifts and unique accessories.