About Ideal World
A business with origins as a mail order company and consumer exhibitions since the 1980s, Ideal World was an early adopter of the power of broadcasting directly to consumers. Launching as Ideal World in 2000, they used this expertise to bring a great shopping experience to television and still operates today on ITV, Sky and Freeview.
Bringing the best in fashion, homeware, technology, fitness and much more there's a huge selection under in Ideal TV's catalogue, much of which is demonstrated on their TV shows. They have also since launched sister channels Create and Craft and Ideal Vitality (which later became Ideal World 2) to bring even more selection to customers.
If you prefer to just browse their collections online however you can do just that. With the help of our discount codes, you can also make some of those bargains that little bit cheaper!