Since forming in 1969 and opening its first store in San Francisco, Gap has gone on to become one of the biggest names in clothing retail. They've come a long way from only selling Levi's jeans and record tapes, now selling millions of items of clothing from their own label and other brands and boasting over 3,300 stores worldwide as of 2019. They've clothed models gracing magazine covers and Academy Award nominees as well as kids with the babyGap and GapKids ranges meaning everyone can enjoy their signature style.
When you've got celebrities like Madonna and Missy Elliott starring your commercials you know you're doing something right, and Gap have kept their momentum throughout the online age to remain on the forefront of affordable fashion for over 50 years. They've even recently been able to reissue their iconic 90s collections which shows their enduring popularity although they're far from running out of ideas - there are still thousands of lines of clothes and accessories to choose from. And not just jeans!