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Silicone scalp

2pc Silicone Scalp Massager Brush - Flexible Bristles, All Hair Types, Deep Cleansing

NOW

£ 5.99

£ 19.99

2pc Silicone Scalp Massager Brush - Flexible Bristles, All Hair Types, Deep Cleansing

Scalp Massager Shampoo Brush: Revolutionise your hair care routine with this ergonomic scalp massager and shampoo brush that offers a spa like massage experience.Colour options: Choose from a variety of stylish combinations including white and blue, white and lilac, pink and coral, lilac and blue, and black and orange.

6 bought

Save 70 %!
Electric Scalp Massaging Comb with LED Light Therapy for Hair Growth

NOW

£ 12.99

£ 29.99

Electric Scalp Massaging Comb with LED Light Therapy for Hair Growth

Innovative Comb Technology: Six EMS teeth combs and eight silicone contact points provide a nourishing massage, promoting muscle activation. Customisable Settings: Three adjustable EMS and vibration settings ensure a tailored experience without harming your scalp. Advanced Therapy Modes: Utilise red, blue, and purple LED lights to fortify roots, repair damaged follicles, and reduce scalp acne. User-Friendly Design: Stand-up body with a flat bottom for easy use and neat storage, ensuring even application every time.

4 bought

Save 57 %!
Professional 3606 Octopus Head Massager - Beauty Electrical Tool for Relaxation & Scalp Care

NOW

£ 9.99

£ 19.99

Professional 3606 Octopus Head Massager - Beauty Electrical Tool for Relaxation & Scalp Care

Gentle, Hair Friendly Materials: Premium model uses soft silicone prongs, ideal for sensitive scalps and all hair types. LED Battery Indicator: Stay informed with a clear LED display showing battery status at a glance.

6 bought

Save 50 %!
Deet-Free Hair & Scalp Protection Serum - For All Hair Types

NOW

£ 3.00

£ 9.99

Deet-Free Hair & Scalp Protection Serum - For All Hair Types

Lightweight Serum: Won't weigh hair down or leave residue. Hydrating Silicone: Locks in moisture for soft, manageable hair. Colour Safe: Suitable for dyed and treated hair. Deet Free Formula: Shields scalp and hair without harsh chemicals.

1211 bought

Save 70 %!
Rechargeable Head Massager - Portable Scalp Relaxation Tool for All Hair Types

NOW

£ 36.99

£ 110.99

Rechargeable Head Massager - Portable Scalp Relaxation Tool for All Hair Types

Gentle Silicone Claws: Soft touch massage for comfortable scalp care. 96 Contact Points: Covers your whole scalp for full relaxation.

1 bought

Save 67 %!
Phototherapy Scalp Massager Hair Growth Brush - For All Hair Types, Anti-Hair Loss, USB Rechargeable

NOW

£ 17.99

£ 49.99

Phototherapy Scalp Massager Hair Growth Brush - For All Hair Types, Anti-Hair Loss, USB Rechargeable

Gentle Silicone Bristles: Boosts blood flow for a healthier scalp. USB Rechargeable: Convenient charging—no batteries needed. For All Hair Types: Suitable for straight, wavy, curly, or coily hair. Easy to Clean: Simple maintenance for daily use.

135 bought

Save 64 %!
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PRICE DROP! Extra Strength Hair Growth Scalp Foam for Men - Deep Root Booster, Sensitive Scalp Safe

NOW

£ 7.99

£ 19.99

PRICE DROP! Extra Strength Hair Growth Scalp Foam for Men - Deep Root Booster, Sensitive Scalp Safe

Hair growth booster: This Extra Strength Hair Growth Scalp Foam For Men targets a variety of hair loss conditions effectively.Easy application: Simply apply this foam onto clean, dry scalp, massage, and let it dry naturally.Safe ingredients: The gentle formulation ensures growth without scalp irritation, and is safe for regular use.Deep hair follicle penetration: This foam hair growth formula penetrates deep into the roots for optimal effect, stimulating hair regrowth directly at the source and awakens dormant follicles for thicker and longer growth.

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Personalised or Deluxe Scalp Facial Treatment, Refreshments & £10 Voucher - Rejuva Cardiff

NOW

£ 44.00

£ 95.00

Personalised or Deluxe Scalp Facial Treatment, Refreshments & £10 Voucher - Rejuva Cardiff

Perfect for: Self care days, scalp and hair wellness, gifting or treating yourself to deep relaxation. Valid: Mon Fri: 9am 5pm.
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2 in 1 Electric Scalp Massager & Hair Oil Applicator

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£ 12.99

£ 57.99

2 in 1 Electric Scalp Massager & Hair Oil Applicator

  • Brand: Sensual Sale Co
  • Gender: Unisex
  • Location: National Deal

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TSA-Approved 4-Pack Silicone Leakproof Travel Bottles - Perfect for Summer Adventures

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£ 6.99

£ 19.99

TSA-Approved 4-Pack Silicone Leakproof Travel Bottles - Perfect for Summer Adventures

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Magic Wand Massager with Flexible Neck & Soft Silicone Head

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£ 19.99

£ 39.99

Magic Wand Massager with Flexible Neck & Soft Silicone Head

Intuitive controls & comfortable: This device offers user friendly variable speed controls and an ergonomic design, making it easy and comfortable to use on any part of your body.Soft silicone head & flexible neck: It features a soft silicone head and flexible neck, ensuring comfort and precision during every use.

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Silicone Licking Mat for Pets - 6 Colours!

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Silicone Licking Mat for Pets - 6 Colours!

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3-in-1 Silicone Facial Cleansing and Massaging Brush

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3-in-1 Silicone Facial Cleansing and Massaging Brush

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3D Silicone Adhesive Shapewear Bra - Seamless, Reusable, Invisible Support for Bust Lift

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£ 5.99

£ 19.99

3D Silicone Adhesive Shapewear Bra - Seamless, Reusable, Invisible Support for Bust Lift

Reusable Convenience: Easily maintained with mild soap and water, these silicone breast petals are a sustainable and practical choice. Superior Lift: Experience enhanced lift and support with this 3D Silicone Adhesive Bra that offers a naturally lifted appearance.

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Disney-Inspired Shockproof Silicone iPad Case - Slim, Built-in Stand, Universal Fit

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£ 9.99

£ 23.26

Disney-Inspired Shockproof Silicone iPad Case - Slim, Built-in Stand, Universal Fit

Custom fit: This case fits a wide range of i.Pad models perfectly, including different generations from i.Pad Mini to Pro11.Durable protection: The high quality silicone material protects your i.

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Electric Scalp Massage Comb & Red Light Therapy

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£ 16.99

£ 49.99

Electric Scalp Massage Comb & Red Light Therapy

Advanced Red Light Therapy: 16 LEDs (625 740nm) target hair roots for improved hair vitality. Three Intensity Vibration Levels: Up to 11,400 RPM for custom comfort.

9 bought

Save 66 %!
Phoera Silicone & Oil-Free Foundation Set

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£ 9.99

£ 34.97

Phoera Silicone & Oil-Free Foundation Set

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72-Mode Cordless Heated Massage Wand - Soft Silicone, Travel-Friendly Beauty Tech

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£ 16.99

£ 29.99

72-Mode Cordless Heated Massage Wand - Soft Silicone, Travel-Friendly Beauty Tech

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Save 43 %!
Baby Teether Simulation Mobile Phone Musical Toy - Interactive Learning, Safe Silicone, Ages 0-3

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£ 4.99

£ 19.99

Baby Teether Simulation Mobile Phone Musical Toy - Interactive Learning, Safe Silicone, Ages 0-3

For Ages 0 3: Perfect for infants and toddlers. Educational: Stimulates tactile and auditory learning. Interactive Fun: Bright lights, sounds, and cartoon images engage senses. Durable Design: Tough ABS build resists drops and bumps.

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USB Rechargeable Sonic Facial Cleansing Brush - Silicone, Waterproof, Dual Colour, Deep Clean

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£ 5.99

£ 29.99

USB Rechargeable Sonic Facial Cleansing Brush - Silicone, Waterproof, Dual Colour, Deep Clean

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14Pc Silicone Air Fryer Reusable Tray with Accessories

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£ 9.99

£ 29.99

14Pc Silicone Air Fryer Reusable Tray with Accessories

Reusable & Eco Friendly: Replace disposable liners with food grade silicone. Multi Function Use: Safe for air fryers, ovens, microwaves & steamers.

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Makeup Sponge Holder Case - Portable Silicone Storage

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£ 3.99

£ 7.99

Makeup Sponge Holder Case - Portable Silicone Storage

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Ultrasonic Electric Facial Cleansing Brush - Food-Grade Silicone, Rechargeable, Compact Design

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£ 5.99

£ 18.99

Ultrasonic Electric Facial Cleansing Brush - Food-Grade Silicone, Rechargeable, Compact Design

Anti ageing benefits: Low frequency pulses boost circulation, stimulate collagen production, and enhance skin elasticity for a youthful glow.Options: Opt for one from 5 colour options black, pink, blue, yellow, or rose.

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Set of 6 Silicone Stanley Cup Accessories - Vibrant Tumbler Add-Ons, Daisy Strap & Protective Boot

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£ 8.99

£ 19.99

Set of 6 Silicone Stanley Cup Accessories - Vibrant Tumbler Add-Ons, Daisy Strap & Protective Boot

Tumbler accessories: Personalise and protect your Stanley cup with this set of adorable accessories Great gift: For moms, wives, friends, or any Stanley lover.Handcrafted strap: The woven strap features daisy themes and is also easy to clean.

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Cheeky Animal Silicone Baby Bib - 5 Fun Designs - Easy-Clean Feeding Accessory

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£ 4.00

£ 9.99

Cheeky Animal Silicone Baby Bib - 5 Fun Designs - Easy-Clean Feeding Accessory

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Portable Red Light Hair Growth Helmet - Full Scalp LED Therapy in Just 20 Minutes

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£ 79.00

£ 159.99

Portable Red Light Hair Growth Helmet - Full Scalp LED Therapy in Just 20 Minutes

Improves Scalp Circulation: Supports healthy, less oily hair. Easy Maintenance: Simple to clean and store; ideal for home or office use.

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Kids U-Shaped Silicone Toothbrush Manual - Soft Bristles for Ages 2-12

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£ 6.99

£ 14.99

Kids U-Shaped Silicone Toothbrush Manual - Soft Bristles for Ages 2-12

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Jaw-Defining Face-Slimming Exerciser Set - Adjustable Resistance, Food-Grade Silicone, Compact Design

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£ 6.99

£ 19.99

Jaw-Defining Face-Slimming Exerciser Set - Adjustable Resistance, Food-Grade Silicone, Compact Design

25 bought

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Silicone Taylor Swift-Inspired Keyring Set - Pop Star Accessory, Eco-Friendly, Collectible

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£ 7.99

£ 19.99

Silicone Taylor Swift-Inspired Keyring Set - Pop Star Accessory, Eco-Friendly, Collectible

No Tarnish: Lead and nickel free for lasting shine. Collectible Designs: Four unique Taylor Swift bobblehead outfits. Lightweight & Portable: Attach easily to bags, keys or purses. Perfect Gift: Ideal for any Swiftie or music lover.

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Silicone LED Facial Light Therapy Mask - Multi-Colour Rejuvenation, Portable, Advanced Skincare Tech

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Silicone LED Facial Light Therapy Mask - Multi-Colour Rejuvenation, Portable, Advanced Skincare Tech

  • Brand: Sensual Sale Co
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Universal Silicone Diffuser for Curly Hair - Frizz-Free Styling, Foldable & Travel-Friendly, 6 Colours

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Universal Silicone Diffuser for Curly Hair - Frizz-Free Styling, Foldable & Travel-Friendly, 6 Colours

Smart extras: Includes a detachable filter net and essential oil port to keep your curls smelling as good as they look. Flexible choices: Choose a single or double pack to suit your routine and always have a backup on hand.

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Shockproof Silicone Protective Case for Apple AirPods Pro 3 & 4 - Wireless Charging, Anti-Fingerprint, Orange Cover

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Shockproof Silicone Protective Case for Apple AirPods Pro 3 & 4 - Wireless Charging, Anti-Fingerprint, Orange Cover

Anti Fingerprint Finish: Stays clean and smudge free. Lanyard Keychain: Attach securely to bags or keys. Wireless Charging Ready: No need to remove the case. LED & Port Access: Precise cutouts for full functionality.

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Silicone Compression Knee Sleeves with Patellar Gel Support Pad - 1 Pair

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Silicone Compression Knee Sleeves with Patellar Gel Support Pad - 1 Pair

Style your support: Choose from black orange, greyish pink, or greyish purple to match your kit. Pair packaging: You get two sleeves — one for each knee, ready to go.

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Novelty Golf Club Silicone Toilet Brush - Long Handle, 5 Colours

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34-Piece Silicone Bakeware Set - Non-Stick, BPA-Free, Easy-Clean Kitchen Essential

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34-Piece Silicone Bakeware Set - Non-Stick, BPA-Free, Easy-Clean Kitchen Essential

Easy maintenance: A quick rinse or a spin in the dishwasher, and it's good to go.All inclusive baking set: This 34 piece silicone baking set with measuring cups and spoons is perfect for whipping up any dessert you desire.

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Professional Silicone LED Facial Light Therapy Mask - Advanced Anti-Ageing & Acne Skincare Device

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Professional Silicone LED Facial Light Therapy Mask - Advanced Anti-Ageing & Acne Skincare Device

Flexible Silicone Design. Lightweight, comfortable fit with adjustable straps for hands free use Suitable for All Skin Types. Safe and gentle for daily use on sensitive, oily, dry, or combination skin Rechargeable & Portable. Built in 1800m.

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Hair Growth Red Light Scalp Massaging Brush - Professional Haircare Tool

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£ 19.99

£ 49.99

Hair Growth Red Light Scalp Massaging Brush - Professional Haircare Tool

Ultimate Pamper: Upgrade your routine with microcurrent technology that tightens the scalp and promotes relaxation.Features three massaging modes tailored to enhance scalp health and comfort!

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6ML Scalp Applicator Liquid Hair Growth Massager Comb

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£ 4.99

£ 26.99

6ML Scalp Applicator Liquid Hair Growth Massager Comb

  • Age group: Adult
  • Brand: Sensual Sale Co
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Luxury Japanese Head Spa for Ultimate Scalp Wellness - Heavenly Lashes & Beauty - Birmingham

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£ 22.00

£ 40.00

Luxury Japanese Head Spa for Ultimate Scalp Wellness - Heavenly Lashes & Beauty - Birmingham

Offer: Step into tranquillity with a luxury Japanese head spa treatment choose from 30, 45, 60, or 75 minute sessions, with select options featuring a rejuvenating face mask or express facial. Perfect For: Unwind solo with a head spa day that relieves stress, promotes relaxation, and refreshes your hair and scalp.

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Men's Silicone Sole Non-Slip Sports Socks - Pack of 4

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Foldable Silicone Electronic Drum Kit with LED Display - Portable, Rechargeable, 8-Pad, Built-In Speakers

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£ 59.99

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Foldable Silicone Electronic Drum Kit with LED Display - Portable, Rechargeable, 8-Pad, Built-In Speakers

Record: Save your best grooves and listen back to see if you're the next drum legend.In built speakers: No extra gear needed, crisp, punchy sound comes straight from high quality built in speakers.

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Premium Silicone Body Scrubber & Exfoliator Tool - Deep Cleansing for All Skin Types

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£ 6.99

£ 19.99

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Cartoon Smart Watch & Fitness Tracker - Vibrant Wearable Tech in 8 Colours - Digital Display, Silicone Band, Activity Tracking

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£ 9.99

£ 14.99

Cartoon Smart Watch & Fitness Tracker - Vibrant Wearable Tech in 8 Colours - Digital Display, Silicone Band, Activity Tracking

Material: This watch is crafted from high-quality silicone for durability.Colours: You can choose from 8 colour options - black, sapphire blue, green, sky blue, purple, red, white, and yellow.Display: This watch has a digital display for easy time-reading.Size: This watch has a dial thickness of 12mm, a dial length of 46mm, and an adjustable wrist band up to 250mm.

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Silicone Toe Separator Sportswear - Gel Comfort Pads for Yoga, Running & Gym - Flexible, Lightweight, All-Day Fit

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£ 4.99

£ 14.99

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1-Day Diploma in Spa Facial & Scalp Massage with The Massage & Beauty College - Northampton

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£ 159.00

£ 450.00

1-Day Diploma in Spa Facial & Scalp Massage with The Massage & Beauty College - Northampton

Unique one day course: This accredited course offers the essential techniques to master spa facial and scalp massage in just one day, setting you on the path to becoming a certified expert.Location: Bell Hill, Rothwell, Kettering, Northampton, near Rothwell Train Station.
Save 65 %!
4-in-1 Vibrating Red Light Hair Care & Spray Massage Comb for Scalp

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£ 12.99

£ 29.99

4-in-1 Vibrating Red Light Hair Care & Spray Massage Comb for Scalp

Ergonomic Design: Comfortable to hold and simple to use every day. Fine Mist Spray: Evenly nourishes and hydrates hair, reduces frizz and dryness.

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Wireless Noise Cancelling Earbuds - Silicone Comfort, Multi-Size Fit, 8 Colours, Superior Sound

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£ 7.99

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Ice Roller for Radiant Skin - Silicone Pineapple Design, Puffiness Relief, For All Skin Types

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£ 4.99

£ 19.99

Ice Roller for Radiant Skin - Silicone Pineapple Design, Puffiness Relief, For All Skin Types

Perfect size: This compact skincare tool fits comfortably in your hand for effortless use.Premium material: This ice roller is crafted from high-quality silicone, ensuring durability and a skin-friendly experience.Fun design: Shaped like a pineapple, this ice roller is available in vibrant colours including blue, yellow, pink, and light blue.Multiple benefits: Suitable for all skin types, this ice roller brightens skin and effectively removes puffiness for a refreshed appearance.

25 bought

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Gentle Silicone Nasal Aspirator - For Sensitive Skin & Baby Care, Ergonomic Rechargeable Device

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£ 12.99

£ 39.99

Gentle Silicone Nasal Aspirator - For Sensitive Skin & Baby Care, Ergonomic Rechargeable Device

Ergonomic Design: Comfortable grip and large, intuitive buttons. BPA Free Materials: Safe for babies and pregnant women.

2 bought

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1 Day Fast Track Diploma in Facial & Scalp Massage at The Massage & Beauty College, Northampton

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£ 169.00

£ 499.00

1 Day Fast Track Diploma in Facial & Scalp Massage at The Massage & Beauty College, Northampton

Beauty Therapy Accreditation: Gain a recognised certification that adds credibility and value to your beauty therapy career.Location: Take this course in Kettering, Northampton.Valid: Daily, 10 am to 9 pm.Subject to availability.
Save 66 %!
Adjustable Silicone Clip-On Pot Strainer - Heat Resistant, Dishwasher Safe, 5 Colours

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Adjustable Silicone Clip-On Pot Strainer - Heat Resistant, Dishwasher Safe, 5 Colours

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30-Piece Nonstick Silicone Baking Set - Durable, Dishwasher Safe, Multi-Colour Bakeware Kit

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£ 19.99

£ 49.99

30-Piece Nonstick Silicone Baking Set - Durable, Dishwasher Safe, Multi-Colour Bakeware Kit

48 bought

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42-Piece Stainless Steel & Silicone Kitchen Utensils Set - Complete Cooking & Baking Essentials

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£ 34.99

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42-Piece Stainless Steel & Silicone Kitchen Utensils Set - Complete Cooking & Baking Essentials

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Silicone Crab Utensil Rest - Heat-Resistant, Food-Grade, Multi-Functional Kitchen Tool

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£ 6.99

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Silicone Crab Utensil Rest - Heat-Resistant, Food-Grade, Multi-Functional Kitchen Tool

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LED Hair Growth Cap Device for Scalp Care & Thicker Hair - For All Hair Types

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£ 28.99

£ 95.99

LED Hair Growth Cap Device for Scalp Care & Thicker Hair - For All Hair Types

Effective and Convenient USB Charging: Powered by a rechargeable battery with USB charging, this device provides a convenient solution for on the go hair care. Powerful Light Therapy: Equipped with 56 LED lights and 168 light beams, this device helps in reducing hair loss and promotes oil control, ensuring stronger, healthier hair.

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2-Pack Silicone Air Fryer Liners - Reusable, Greaseproof, 7.5" - Kitchen Accessory for Effortless Cooking

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Upgrade your daily grooming routine with our curated selection of silicone scalp tools and care products. At Wowcher UK, you’ll discover exclusive deals on silicone scalp brushes, silicone scalp massagers, and silicone scalp exfoliators designed to cleanse, stimulate, and refresh the scalp. Whether you’re dealing with flaky skin, buildup, or simply want a more refreshing wash, silicone scalp care offers a gentle, hygienic solution that fits into any shower routine.


From silicone brain-friendly silicone scalp brushes to ergonomic silicone scalp massagers, our listings bring you durable, easy-to-clean options that resist bacteria and last longer than conventional plastic tools. Browse Wowcher UK for discounted bundles, multi-pack savings, and limited-time offers on silicone scalp care products that make high-quality scalp treatment affordable every day.


Imagine a refreshing scalp experience that combines silicone softness, practical design, and notable price cuts. Our range covers everything from lightweight silicone scalp brush handles to flexible silicone scalp massager heads, so you can tailor your routine to your hair type and scalp needs without overspending.


Unbeatable Deals on Silicone Scalp Care Online


Wowcher UK brings you silicone scalp tools at exclusive sale prices. Look for bundles that include a silicone scalp brush with a massager, or a silicone exfoliator paired with a cleansing brush for a full scalp care kit. Save on popular brands, discover new silicone-based tools, and enjoy fast delivery on orders that help you keep scalp health affordable.


Why choose silicone? The flexible, non-porous surface makes cleaning easy, reduces bacterial buildup, and stays gentle on sensitive scalps. Our deals emphasize value, quality, and practicality, perfect for daily use or weekly scalp routines without breaking the bank.


Frequently Asked Questions

What to Consider When Choosing Silicone Scalp Tools?


Material matters. Look for 100% medical-grade silicone that is BPA-free and easy to sanitize. A soft, flexible head helps prevent scratching while still delivering effective cleansing and massage.


Ergonomics and grip are key. Opt for tools with comfortable handles or textured grips that prevent slipping when wet, especially in a shower or bath setting.


Design variety. Some silicone scalp brushes come with multiple brush nodules that offer gentle exfoliation, while silicone scalp massagers provide deeper stimulation. Consider whether you want a compact pocket-size version or a larger head for broader coverage.


Cleaning convenience. Silicone resists mildew when dried after use, but choose tools that are dishwasher-safe or easy to rinse and air-dry to maintain hygiene over time.


Compatibility with hair care. If you use oils, serums, or shampoo bars, ensure the tool won’t trap product; many silicone scalp brushes pair well with all shampoo types for a thorough rinse.


What Are the Most Popular Types of Silicone Scalp Tools?


Silicone scalp brush: A flexible brushing surface that gently loosens dead skin and buildup while aiding in lather distribution for a cleaner scalp.


Silicone scalp massager: A handheld tool with nodules designed to promote circulation, relax tension, and provide a scalp-pleasing massage during washing sessions.


Silicone scalp exfoliator: Fine, soft tips enable light exfoliation to reduce flakiness and improve product absorption for conditioners and treatments.


Silicone scalp scrubber: A scrub-style tool that combines cleansing and exfoliation in one motion, suitable for weekly scalp care routines.


How to Maintain Silicone Scalp Tools?


Rinse thoroughly after each use to remove shampoo, oil, and dead skin. Allow tools to air dry completely to prevent mildew growth. For deeper sanitizing, place silicone scalp brushes or massagers in warm water with mild soap, then rinse and dry. Regular inspection for wear helps ensure safety and effectiveness over time.


Keep your silicone scalp care routine fresh with our range of silicone scalp tools. At Wowcher UK, you’ll find everything you need to elevate your scalp health and grooming routine with ease and savings.


How to Use Silicone Scalp Tools for Maximum Benefit?


Begin with damp hair and apply a small amount of shampoo or scalp treatment. Gently glide the silicone scalp brush across the scalp in circular motions, covering all regions from the forehead to the nape. Alternate with a silicone scalp massager to stimulate circulation and enhance relaxation. Finish with a thorough rinse and a conditioning treatment if desired.


For exfoliation, use a light touch and focus on the areas prone to buildup. Avoid aggressive scrubbing on irritated or sensitive scalps. Regular use can improve cleansing efficiency and may help with product absorption and overall scalp comfort.


Is Silicone Safe for Sensitive Scalp Conditions?


Yes, silicone scalp tools are generally gentle and skin-friendly when made from high-quality silicone. They’re non-porous, easy to sanitize, and typically free from harsh chemicals. If you have a sensitive scalp or a condition such as dermatitis, test the tool on a small area first and opt for the softest head and light pressure. Consult a dermatologist if you have persistent irritation.


Explore our extensive selection of silicone scalp care tools on Wowcher UK to find a product that suits your sensitivity level, hair type, and routine. With exclusive deals and trusted brands, your scalp care can be both effective and affordable.