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Refined resultsFoundations
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£ 5.49
£ 7.99
The Ordinary Full Coverage Foundation - 16 Versatile Shades
1258 bought
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£ 19.00
£ 36.00
Digital Chimpanzee Adoption Pack - Personalised Certificate, Fact Sheets & Photo - 3 Adoption Options - David Shepherd Wildlife Foundation - Giftable
6 bought
NOW
£ 19.00
£ 36.00
Digital Tiger Adoption Pack with Personalised Certificate & Photo - 3 Options - Support Conservation with David Shepherd Wildlife Foundation - Perfect Gift Experience
3 bought
NOW
£ 19.00
£ 36.00
Digital Rhino Adoption Pack - Personalised Certificate, Fact Sheets & Photo - 3 Options - David Shepherd Wildlife Foundation - Ideal Gift for Conservation Supporters
4 bought
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£ 19.00
£ 36.00
Digital Pangolin Adoption Pack with Personalised Certificate, Fact Sheets & Photo - Support Conservation with David Shepherd Wildlife Foundation - Gift Option Available
33 bought
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£ 19.00
£ 36.00
Digital Elephant Adoption Pack - Personalised Certificate, Fact Sheets & Photo - 3 Package Options - David Shepherd Wildlife Foundation - Ideal Gift for Animal Lovers
17 bought
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£ 19.00
£ 36.00
Digital Painted Dog Adoption Pack - Personalised Certificate, Fact Sheets & Photo - Support Conservation with David Shepherd Wildlife Foundation - Multiple Options - Ideal Gift
1 bought
NOW
£ 19.00
£ 36.00
Digital Snow Leopard Adoption Pack - Personalised Certificate, Fact Sheets & Photo - 3 Options - David Shepherd Wildlife Foundation - Perfect Gift for Animal Lovers
2 bought
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£ 12.00
£ 399.00
EYFS Online Teaching Diploma - Early Years Foundation Stage Certification
21 bought
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£ 12.49
It Cosmetics: Your Skin But Better Powder Foundation
8 bought
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£ 60.00
£ 72.00
Digital Animal Adoption with Entry to Port Lympne Reserve and Truck Safari for Two
29 bought
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£ 16.03
REVLON Colorstay Long-Lasting Liquid Foundation - Matte Finish, No. 220 Natural Beige
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£ 26.49
Lancôme Rénergie Lift Makeup - Anti-Aging Foundation
8 bought
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£ 15.99
REVLON Colorstay Long-Lasting Liquid Foundation - Matte Finish, No. 330 Natural Tan, 30ml
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£ 40.00
£ 72.00
Digital Animal Adoption & Wild Animal Park Entry for 2 or 4 - Howletts Wild Animal Park, Canterbury
18 bought
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£ 5.99
Rose Gold Foundation Brush - Precision Beauty Tool
57 bought
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£ 18.49
By Terry Cover-Expert SPF 15 Foundation - Flawless Coverage for Fair Skin
8 bought
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£ 12.49
It Cosmetics Celebration Powder Foundation - Long-Lasting, Buildable Coverage, Rich Shade, Velvety Finish
16 bought
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£ 6.99
£ 15.99
Phoera Velvety Matte Liquid Foundation - Flawless Coverage Makeup
86 bought
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£ 5.99
£ 19.99
2-in-1 Long-Lasting Colour-Changing Cream Foundation Stick - Hydrating Matte Finish
1 bought
NOW
£ 45.91
£ 51.84
ESTEE LAUDER Double Wear Long-Lasting Liquid Foundation SPF 10 - Matte Finish, Transfer-Proof
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£ 16.83
L'Oréal Paris Perfect Match Hydrating Powder Foundation 8.5D Toffee - Lightweight, Natural Finish
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£ 1.00
£ 3.00
Foundation Brush - Liquid, Classic Flat or Oval - Flawless Application Tool for Makeup Artists & Beginners
43 bought
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£ 10.99
£ 19.99
Phoera Long-Lasting Liquid Foundation & Concealer Makeup Kit - Full Coverage, Waterproof Formula with Pro Brush
18 bought
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£ 3.99
£ 7.99
PHOERA Sheer Matte Long-Lasting Powder Foundation - Lightweight, Oil-Control, Flawless Finish
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£ 47.53
£ 50.33
Estee Lauder Double Wear Long-Lasting Liquid Foundation N01-Fresh 30ml - Lightweight, Natural Finish
NOW
£ 12.49
It Cosmetics Airbrush Perfecting Powder - Long-Lasting Buildable Powder Foundation for a Natural Finish
7 bought
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£ 2.00
£ 4.99
Luxurious Paintbrush Style Foundation Brushes
2 bought
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£ 9.99
£ 34.97
Phoera Silicone & Oil-Free Foundation Set
79 bought
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£ 40.98
£ 45.37
Elizabeth Arden Flawless Finish Long-Lasting Liquid Foundation 220W - Natural Radiant Base
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£ 41.02
£ 45.43
Elizabeth Arden Flawless Finish Long-Lasting Liquid Foundation 410N - Natural Radiant Coverage
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£ 45.87
£ 51.88
Double Wear Long-Lasting Liquid Foundation SPF10 - 30ML, Oil-Free, Buildable Coverage
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£ 47.82
£ 54.67
Este Lauder Futurist Hydra Rescue SPF45 Foundation 2W1 Dawn - Hydrating, Broad Spectrum, For All Skin Types
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£ 15.20
Max Factor Facefinity All Day Flawless Long-Lasting Liquid Foundation C105 Ganache - 3-in-1, Natural Finish
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£ 16.64
REVLON ColorStay Long-Lasting Liquid Foundation for Oily Skin - Sand Beige Matte Finish
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£ 23.99
Phoera 7-Piece Complete Makeup Kit - Long-Lasting Liquid Foundation & Concealer, Matte Finish, Lightweight Formula
4 bought
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£ 4.99
£ 9.99
Long-Lasting Liquid White Foundation & Matte Black Lipstick Duo - Buildable, Smudge-Proof, Halloween & Costume Makeup
9 bought
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£ 10.99
£ 19.99
Phoera Full Cover Flawless Matte Liquid Foundation Twin Pack - Professional Makeup, Natural Minerals, Long-Lasting Coverage
4 bought
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£ 46.22
£ 52.86
Long-Lasting Liquid Foundation SPF 10 - Desert Beige 2N1 - Flawless, Lightweight Finish
NOW
£ 45.97
£ 51.42
Estée Lauder Double Wear Long-Lasting Liquid Foundation N06 Auburn Matte Finish 30ml
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£ 15.85
£ 15.97
REVLON Colorstay Long-Lasting Liquid Foundation - Matte Finish, Shade 350 Rich Tan, 30ml
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£ 16.56
£ 16.67
Max Factor Miracle Pure Long-Lasting Liquid Foundation - Smudge-Proof, Buildable Coverage, Shade 82 Deep Bronze, Natural Finish
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£ 2.00
£ 6.99
Glamza Classic Flat Foundation Brush - Precision Liquid Makeup Applicator
18 bought
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£ 2.99
Glamza Supreme Liquid Foundation Brush - Professional Liquid Makeup Tool for Flawless, Full Coverage
37 bought
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£ 4.99
£ 14.99
Mushroom Head CC Cream Foundation - Hydrating, Matte Finish, Buildable Coverage (Ivory & Natural Shades)
37 bought
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£ 45.62
£ 51.45
Estée Lauder Double Wear Long-Lasting Liquid Foundation SPF 10 - N04-30 Pebbles, Natural Finish
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£ 17.77
£ 17.87
Maybelline Lifter Stix Cream Foundation Stick - Brown 05, Radiant Finish, Multi-Use, Long-Lasting
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£ 13.56
Max Factor Facefinity All Day Flawless Liquid Foundation C110 Espresso - Long-Lasting, Buildable Coverage
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£ 20.60
£ 21.45
Maybelline Superstay 30H Long-Lasting Liquid Foundation - 45 TAN, Matte Finish
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£ 16.71
Long-Lasting Liquid Foundation - Match Perfection 301 Warm Honey, Flawless Finish, 30ml
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£ 4.99
£ 13.99
Phoera full coverage foundation, Neutral 102
1645 bought
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£ 2.99
Glamza Precision Oval Foundation Brush - Professional Makeup Tool for Flawless Liquid & Cream Application
28 bought
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£ 3.99
£ 9.99
Professional Foundation Makeup Brush - Liquid & Powder, Flawless Finish, Eco Case, Round or Arc Shape
34 bought
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£ 8.99
£ 19.99
Phoera Velvety Matte Full Coverage Liquid Foundation 2 Pack - Makeup, Skincare, Hydrating Formula
5 bought
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£ 17.90
Max Factor Facefinity All Day Flawless Liquid Foundation N102 Chocolate - 3-in-1, Long-Lasting, SPF20
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£ 16.26
£ 16.46
Revlon Colorstay Long-Lasting Liquid Foundation - Hydrating, Transfer-Proof, SPF, 240 Medium Beige, Natural Finish, 30ml
Discover a curated selection of foundations, from budget-friendly liquids to premium cream formulations, on Wowcher UK. Whether you’re aiming for a matte finish that controls shine, a dewy glow for a radiant look, or a full-coverage base to even out redness, our foundations deals bring you quality skin-perfecting products at unbeatable prices. Explore liquid foundations, cream foundations, stick foundations, mineral foundations, and cushion foundations, with options that include long-wear performance, SPF protection, and cruelty-free formulas.
Shop foundations designed for every skin tone and undertone, from pale porcelain to deep cocoa, with extensive shade ranges described as cool, warm, or neutral. Look for formulas that suit your skin type, whether you have dry, oily, combination, or sensitive skin, and enjoy lightweight or buildable coverage that feels comfortable all day. Our Wowcher UK deals feature popular brands alongside affordable alternatives, so you can find a foundation that fits your budget and lifestyle.
Unbeatable Deals on Foundations
At Wowcher UK, you can discover special offers on foundations to ensure a flawless base without breaking the bank. Our range includes long-wear liquid foundations, matte formulas for shine control, hydrating cream foundations for dry skin, and cushion or mineral foundations for a breathable finish. You’ll also find SPF-infused options, fragrance-free formulas for sensitive skin, and vegan or cruelty-free choices from trusted brands.
Shopping with Wowcher UK means access to products from reputable brands at the best possible price, plus guidance on shade matching and application to help you achieve a camera-ready complexion.
What to Consider When Choosing Foundations?
First, identify your skin type. Dry skin benefits from hydrating or luminous foundations that add moisture without accentuating flakiness, while oily skin tends to thrive with matte, oil-control formulas that stay put through the day. For sensitive skin, look for fragrance-free, non-irritating ingredients and minimal potential allergens.
Next, think about the finish and coverage. A light- to medium-coverage foundation with a dewy finish creates a youthful glow, whereas a matte or satin finish with buildable coverage can smooth uneven texture and redness. Decide whether you want a sheer wash or a full-coverage effect and whether you prefer a liquid, cream, stick, or mineral formula.
Shade matching is essential. Check undertones (cool, warm, neutral) and test on the jawline in natural light to ensure the foundation blends with your neck and face. If you’re shopping online, use shade guides, sample testers, and customer reviews to narrow your choice.
Consider sun protection. Foundations with built-in SPF simplify your routine, but remember to reapply sunscreen when exposed to sunlight. Look for transfer-resistant or long-wear formulas if you need makeup that lasts through heat, humidity, or long days at work.
Ingredients and ethics matter too. You may prefer cruelty-free, vegan, paraben-free, fragrance-free, non-comedogenic options for acne-prone skin, and formulas designed for sensitive or reactive skin types.
What Are the Most Popular Types of Foundations?
Liquid foundations remain the all-round favourite for their blendability and range of finishes, from satin to matte. Cream foundations offer rich, buildable coverage with a creamy texture, ideal for dry or mature skin. Matte foundations control shine and keep makeup intact in hot or humid weather, while dewy or radiant foundations impart a healthy glow on drier complexions.
Stick foundations provide portability and targeted coverage, great for on-the-go touch-ups. Mineral foundations offer breathable coverage with a natural look, often with added minerals that can help even out skin tone. Cushion foundations give a lighter feel with a water-based application, perfect for quick, fresh-faced looks. Tinted moisturisers and BB/CC creams are lighter options that still even out skin tone while providing moisturisation and sunscreen.
How to Apply Foundations for Best Results?
Start with a clean, moisturised face and a suitable primer to create a smooth base. For liquids and creams, apply a small amount to the centre of the face and blend outward with a brush or damp makeup sponge to avoid harsh lines. Build gradually, less is more for a natural finish, more for fuller coverage. Don’t forget to blend into the jawline and neck to prevent a visible line.
Set the look with a light dusting of translucent powder if you have oily skin or if you want longer wear. For a dewy finish, you can skip powder in areas where you want a luminous glow. Clean brushes and sponges regularly help prevent clogged pores and streaky application. Remember to choose tools that suit your texture: dense brushes for cream formulas and porous sponges for liquids can give different results.
Explore our range of foundation brushes, sponge applicators, and makeup sponges to find your preferred method. With the right technique and the perfect shade, foundations from Wowcher UK can deliver a flawless base from morning to night.
Are There Foundations for Different Skin Types?
Yes. For dry skin, look for hydrating or satin finishes with ingredients such as hyaluronic acid or glycerin to lock in moisture and prevent patchiness. For oily or combination skin, opt for oil-free, long-wear mattes that control shine and resist breakdown during the day. For sensitive skin, choose fragrance-free, hypoallergenic formulas with minimal irritants and dermatologist-tested claims. Acne-prone skin benefits from non-comedogenic, oil-control foundations that won’t clog pores. Always consider your undertone to ensure a natural look that blends seamlessly with your neck and chest.
Our Wowcher UK collection includes a wide array of foundation brands, shade ranges, and skin-friendly ingredients to help you tailor your base to your exact needs. Whether you want a subtle everyday finish or a camera-ready complexion, you’ll find options that support your skin’s health while delivering the look you want.
How Do I Find My Shade Match?
Test foundations along your jawline in natural light. Compare swatches to your chest or wrist to find the closest match for your face. If you are between shades, choose the lighter option and adjust with a tint or bronzer, or consider a foundation with buildable coverage to blend seamlessly. Many brands offer shade-matching tools online; use these in combination with customer reviews and swatches to guide your choice. Remember, lighting in product photos may differ from real-life daylight, so when possible, sample the product before purchasing in bulk.
Keep a note of undertones, cool (pink/blue), warm (yellow/peach), or neutral, since your undertone affects how well the foundation blends with your skin. With a broad shade range and helpful guides, Wowcher UK makes it easier to find a match that looks natural in every circumstance.
What Are the Best Ways to Save on Foundations?
Take advantage of Wowcher UK daily deals, bundle offers, and seasonal promotions on foundations. Look for multi-pack discounts, starter kits that let you sample several shades, and price drops on long-wear formulas that resist transfer. Reading reviews and comparing similar shades across brands can help you choose smarter while staying within budget. You’ll be surprised how a small investment in a suitable foundation can elevate your whole makeup routine and save time in the morning.