Fishing lures

Discover a world of angling potential with our exclusive collection of fishing lures. At Wowcher UK, we bring together top-quality fishing gear, soft plastics, hard baits, and species-specific options to help you land more catches. Whether you’re chasing bass, trout, pike, or big saltwater game, our range of fishing lures is designed to boost visibility, action, and strike attraction on every rod‑tip.

From compact lure sets and kits to single, high‑performing baits, you’ll find savings on a wide array of fishing lures, lure sets, and fishing tackle essentials. Browse soft plastics that mimic real prey, hard baits with lifelike wobble, and specialised diving and topwater options for every depth and water type. Shop the best deals on saltwater lures and freshwater lures in one place, plus accessories like fishing tackle boxes, hooks, and premium line to complete your rig.

Unbeatable Deals on Online Fishing Lures

At Wowcher UK, you can discover exclusive offers on fishing lures to ensure you’re equipped for every tackle box and season. Our range covers popular bass lures, trout lures, and musky lures, along with versatile soft plastics and hard baits designed for British and international waters. Save on lure sets, complete fishing tackle kits, and durable components that stand up to corrosive saltwater and rugged freshwater use.

Shopping with Wowcher UK means access to trusted brands and durable options at remarkable prices, helping you upgrade your angling toolkit without breaking the bank.

What to Consider When Choosing Fishing Lures?

First, think about the target species. Bass lures and trout lures benefit from natural colour patterns and balanced buoyancy, while musky lures or large pike lures require bigger profiles and more aggressive action. Consider water type: in clear freshwater you’ll want more natural colours and subtle wobble, whereas murky water often calls for bright, high‑visibility patterns and loud rattles.

Depth and retrieve are crucial. If you’re fishing near the surface, topwater lures and poppers produce exciting action; for deeper fish, dive lures, crankbaits, and jigs maintain depth during a steady or erratic retrieve. The lure’s action should replicate wounded prey, triggering instinctive strikes from predatory species.

Material matters too. Soft plastics offer lifelike movement and are excellent for bass and trout, while hard baits provide long casting distance and strong vibration. Stainless or nickel coatings resist corrosion for saltwater use, and durable hooks protect against sharp bites from large fish. Consider complete fishing tackle kits that include a range of soft plastics, crankbaits, and jigs for versatility.

Size, weight, and colour should match the fishing conditions. Lighter lures help in windy, shallow water, while heavier lures reach deeper zones. Colour tuning, natural hues in clear water and high‑contrast patterns in stained water, enhances visibility and trigger responsiveness in your local waters.

What Are the Most Popular Types of Fishing Lures?

Spinnerbaits deliver strong flash and vibration, excellent for muddy or dark water where visibility is limited. Crankbaits mimic fleeing baitfish with a wobble that draws aggressive strikes from bass, pike, and musky. Soft plastics come in many shapes, worms, grubs, creatures, and swimbaits, great for bass, trout, and panfish, and they pair well with jig heads for precise depth control.

Jigs are versatile for deep water or bottom fishing and pair beautifully with scented trailers to entice shy fish. Topwater lures produce a surface commotion that targets surface‑striking species and nervous anglers in windy conditions. Spoons offer fluttering action and excellent casting distance, suitable for a wide range of species across salt and freshwater. For big game, consider diving lures and large, flashy plug baits that provoke reaction bites from muskies and saltwater predators.

Within the fishing lure category you’ll also find numerous lure sets and kits, perfect for beginners building a starter tackle box or seasoned anglers expanding their rig with multiple options. Explore bass lures, trout lures, and multi‑piece lure sets designed to cover multiple depths and conditions.

How to Maintain Fishing Lures?

After use, rinse saltwater lures with fresh water to remove salt and debris that can corrode hooks and hardware. Dry thoroughly and inspect hooks for sharpness; replace or sharpen as needed to ensure solid hookups on every cast. Dry storage in a cool, dry lure box reduces rust and keeps colours vibrant for longer. Periodically apply a light coating of lubricant on joints and trebles to maintain smooth action and prevent sticking.

Keep your collection organized with a robust fishing tackle box and separate compartments for soft plastics, hard baits, and jigs. Regularly reassess your fishing lures stock, rotate in seasonal options such as spring topwaters or autumn jerkbaits to adapt to changing fishing patterns. Proper maintenance extends the life of your gear and ensures you’re always ready for a successful day on the water.

At Wowcher UK, you’ll discover a broad selection of fishing lures, lure sets, and fishing tackle accessories that help you keep your gear in peak condition without overspending.

How to Choose Lures for Specific Species?

Bass anglers often prefer larger profiles and erratic work, their bass lures range includes swimbaits and square‑bill crankbaits that kick up bottom chatter. For trout, subtle movement and natural coloration work best; small soft plastics and minnow‑style trout lures with light hooks suit cool, clear streams. Musky and pike demand big, flashy options with strong hooks, think large spoons, big jerkbaits, and oversized plugs to trigger explosive strikes.

In saltwater, select lures designed for corrosion resistance and saltwater durability. Deep‑diving crankbaits, metal spoons, and topquality jigs excel for pelagic species, while surface lures and topwater plugs attract tarpon, sea bass, and other coastal predators. Freshwater tackle benefits from a mix of soft plastics and jigs to cover different depths and temperatures throughout the season.

Regardless of species, evaluate lake or river conditions, water clarity, and the presence of cover or structure. A versatile kit with a variety of fishing lures and lure sets ensures you’re prepared for fast-changing conditions and unpredictable bites.

How to Use and Retrieve Lures?

Retrieve technique matters almost as much as lure choice. A steady retrieve with occasional pauses can trigger curiosity in bass and trout; a stop‑and‑go rhythm often provokes follow‑through strikes from wary fish. For bass and musky, add jerks or a ripping motion to your retrieve to mimic a fleeing baitfish. In saltwater, adjust cadence to match current and depth; a slow, controlled roll can coax strikes from reef dwellers and pelagic species alike.

Experiment with depth control, let lures sink to the target depth, then begin your chosen retrieve. The right combination of depth, speed, and lure action increases your odds of a solid hookup. For beginners, a basic setup with a few versatile lures covering shallow to mid‑range depths is a great starting point for building confidence and success.

Explore a wide array of fishing lures and comprehensive fishing tackle options at Wowcher UK to tailor your approach for bass, trout, musky, and saltwater species. With the right lures, proper maintenance, and tested retrieval techniques, you’ll be ready for memorable days on the water.