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Refined resultsBaby food
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£ 4.50
£ 9.00
Letterbox Gifts - Baby's Hand & Footprint Keepsake Kit
20 bought
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£ 19.99
£ 39.99
BPA-Free Reusable Baby Food Pressure Station with 10 Storage Bags - Safe ABS, Compact & Easy for Nursery Meal Prep
5 bought
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£ 4.50
£ 9.00
Baby's Hand & Footprint Keepsake Gift Hamper - Unique Personalised Baby Gift Kit !
16 bought
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£ 13.99
£ 29.99
Children's Silicone Art & Play Mat Kit - Food-Grade, Foldable, 20"x16" - Nursery Craft Accessory
6 bought
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£ 24.99
£ 60.99
Ergonomic Baby Bathtub with Baby Cushion!
28 bought
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£ 12.99
£ 29.99
Adjustable Baby Walker Harness - 8 Designs
25 bought
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£ 99.00
£ 249.00
Cabin Approved Foldable Baby Stroller with Cover
2 bought
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£ 32.00
£ 64.00
Foldable Baby Bed Rail Guard Washable Cover Safety Strap
- Brand: FDS CORPORATION
- Gender: Unisex
- Location: National Deal
2 bought
NOW
£ 19.99
£ 65.99
Alivio Foldable Baby Walker with 360° Chassis
5 bought
NOW
£ 13.99
Baby Bottle Drying Rack
68 bought
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£ 49.99
£ 69.99
HOMCOM Foldable & Portable Baby Bathtub - The Ultimate Bath-Time Companion!
5 bought
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£ 29.99
£ 49.99
Baby Rest White Noise Sleep Sound Machine
186 bought
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£ 14.99
£ 39.99
Baby Crib Folding Bed Cushion - 3 Colours
581 bought
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£ 84.99
£ 149.99
Swinging Baby Bouncer - 5 Speeds & 17 Music Options
2 bought
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£ 8.99
£ 19.99
8pcs Newborn Baby Care Kit in 2 Colours
89 bought
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£ 4.99
£ 14.99
Self-Adhesive Baby Safety Door Lock - 2 Colours
19 bought
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£ 5.99
£ 14.99
Festive Joy Baby Nappy Caddy Organiser
29 bought
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£ 69.00
£ 130.00
Baby Bouncer with 5 Swing Speeds and Built-in Music - 2 Colours
107 bought
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£ 23.99
£ 47.99
Yellow Foldable Baby Bath Tub Set
4 bought
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£ 6.99
£ 14.99
Adjustable 360° Baby Car Mirror - Shatterproof Safety Nursery Essential
32 bought
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£ 17.99
£ 49.99
Multifunctional 2-in-1 Extending Baby Changing Bag - Multiple Options!
493 bought
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£ 27.99
£ 69.99
Baby Animal Activity Playmat & Playpen - Padded Sensory Mat for Newborns (0-12m)
7 bought
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£ 65.99
£ 124.99
Lightweight Travel Stroller - Compact Folding Pushchair with Canopy for Babies & Toddlers
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£ 4.99
£ 14.99
Portable Thermal Baby Bottle Bag - Waterproof, Compact, 6 Designs - Nursery Travel Accessory
17 bought
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£ 8.99
£ 16.99
Hanging Pram Baby Bottle Holder - 8 Animal Designs!
6 bought
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£ 18.99
£ 72.99
Wireless Nursery Emergency Call Button - ABS Safety Alert System for Baby Rooms & Disabled Care
- Age group: Adult
- Brand: Sensual Sale Co
- Location: National Deal
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£ 15.99
Huggies Natural Care Baby Wipes - Pack of 3 or 6
12 bought
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£ 2.99
£ 5.99
Baby & Toddler Bath & Shower Caps - Santa's Little Splash Helpers!
26 bought
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£ 4.00
£ 9.99
Cheeky Animal Silicone Baby Bib - 5 Fun Designs - Easy-Clean Feeding Accessory
33 bought
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£ 19.99
£ 49.99
Portable Baby Travel Chair - Foldable Booster Seat, Adjustable Belt, Compact, for Nursery & Dining (Pink, Yellow, Blue)
96 bought
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£ 5.99
£ 9.99
Baby Boys & Girls Handmade Keepsake Tooth and Lanugo Gift Box
5 bought
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£ 78.49
£ 156.99
Lightweight Foldable Baby Stroller - Dark Grey, 6.3kg, Compact Pushchair, Adjustable Recline
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£ 27.99
£ 129.99
Solid Wood Baby Walker with Xylophone & Beads - Adjustable Speed, Montessori Activity Centre (Green)
1 bought
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£ 51.99
£ 84.98
Rowntree Vegan Sweets 32x48g
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£ 82.49
£ 128.98
Aero Milk Chocolate 15x90g
NOW
£ 61.49
£ 98.98
KitKat Vegan 24x41.5g
24 bought
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£ 32.00
£ 64.00
Foldable Baby Cot Bed Rail Guard - Washable Mesh Cover, Safety Strap, BPA-Free
- Age group: Adult
- Brand: FDS CORPORATION
- Location: National Deal
NOW
£ 129.00
£ 258.00
5-in-1 Removable Bassinet
- Age group: Adult
- Brand: FDS CORPORATION
- Location: National Deal
10 bought
NOW
£ 2.99
£ 5.99
Festive Baby & Toddler Shower Cap - Adjustable, Lightweight Bath Protection for Nursery & Travel
14 bought
NOW
£ 75.49
£ 154.99
Lightweight Foldable Baby Stroller - Aluminium Frame, 6.3kg, Compact Travel Pushchair
NOW
£ 54.99
Portable Baby Rocker Chair with Adjustable Backrest & Safety Belt - Soft Polyester, Foldable, 9kg Capacity, 2 Colours
4 bought
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£ 23.99
£ 39.00
Waterproof Baby Nappy Changing Backpack & Portable Travel Cot - 7 Colours, Large Capacity, Nylon
98 bought
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£ 12.99
£ 27.99
10 Pairs Stainless Steel Furniture Anchors for Baby Proofing - Anti-Tip Nursery Safety Straps
- Brand: Shenzhen Yutuo Technology Co., Ltd.
- Gender: Unisex
- Location: National Deal
2 bought
NOW
£ 3.99
£ 10.99
Aveeno Baby Daily Care Moisturising Lotion 15ml - Travel Size Nursery Essential for Sensitive Skin (6 or 12 Pack)
2 bought
NOW
£ 14.99
£ 28.99
Baby Potty Toilet with Splash Guard & Handles - Anti-Tip, Non-Slip Base, Pink Fox Design, 40kg Capacity
NOW
£ 17.99
£ 49.99
Portable Baby Booster High Chair - 4 Colour Options, Compact Folding, Safety Belt
196 bought
NOW
£ 44.99
£ 119.99
Bambico Easy-Fold Baby Stroller Pushchair - Compact Travel Pram for Newborns & Toddlers (Grey, Black, Beige)
62 bought
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£ 5.99
£ 9.99
Solid Wood Baby Keepsake Tooth & Lanugo Memory Box - Nursery Gift, Eco-Friendly
NOW
£ 39.99
£ 69.99
Multifunctional Baby Rocking & Lounge Chair with Music - Adjustable Nursery Recliner, Machine Washable, Multiple Designs
7 bought
NOW
£ 16.00
£ 23.95
Classic Sauce Bundle - 6 Flavours Food Gift Hamper from The Skinny Food Co - 42% Off
234 bought
NOW
£ 82.49
£ 128.98
Aero Peppermint Bubbly Milk Chocolate 15x90g
NOW
£ 13.31
Crackle Baff Color Explosion
- Age_group: Kids
- Brand: Avant-Garde Brands Ltd
5 bought
NOW
£ 49.00
£ 85.00
3D or 4D Baby Bonding Scan - Hello Baby, Merseyside
84 bought
NOW
£ 9.99
£ 19.99
Universal Baby Stroller Footmuff - Cosy Fleece Pram Liner for Pushchairs & Prams (0-36 Months, 4 Colours)
114 bought
NOW
£ 48.99
£ 80.98
Milkybar Creamy White Chocolate Bars 54 x 12g
- Age group: Adult
- Brand: Avant-Garde Brands Ltd
- Location: National Deal
NOW
£ 9.00
£ 80.00
At-Home Health Check: Test Your Food Sensitivity - Food Intolerance Test- 400 to 900 Items
1221 bought
Explore Wowcher UK’s exclusive selection of baby food deals, designed to support busy families while keeping nutrition at the forefront. From organic baby food and iron-fortified cereals to convenient baby food pouches and jars, you’ll find discounts that help you stock up without compromising on quality.
Whether you’re starting with smooth baby puree, exploring stage 2 textures, or choosing toddler meals, our curated range brings together trusted brands and budget-friendly prices. It’s never been easier to shop for infant formula, plant-based options, and allergy-conscious recipes that suit your little one’s needs.
Unbeatable Deals on Online Baby Food
At Wowcher UK, you can discover exclusive offers on baby food that help you nourish your child without breaking the budget. Our selection includes organic baby food jars, stage-appropriate cereals, and convenient pouches for meals and snacks on the go.
Shopping with Wowcher ensures access to trusted brands and nutritious options, with clear labeling on organic, gluten-free, iron-fortified, and dairy-free products across baby cereals and baby snacks.
What to Consider When Choosing Baby Food?
First, think about your child’s age and the corresponding textures. Start with smooth baby puree for newborns and gradually introduce lumps as baby meals become more varied. Check age advisories and stage labeling to ensure safe progression from stage 1 to stage 2 and beyond.
Nutritional content matters: iron fortification in cereals supports development, while vitamins from fruit and vegetable blends provide essential nutrients. If you or your child have dietary restrictions, look for organic, gluten-free baby cereal options, dairy-free pouches, and options labeled organic baby food.
Convenience is also important. Choose packaging like baby food jars or squeezable pouches that fit your lifestyle, plus labels that indicate no added salt or sugar where appropriate for your child’s age.
What Are the Most Popular Types of Baby Food?
Classic baby puree jars and pouches remain favorites for early meals, offering smooth textures and quick nutrition. Organic baby food lines are popular for families seeking certified ingredients. For toddlers, baby meals with grains, vegetables, and fruit provide balanced nutrition, while infant formula options are used when breast milk isn’t available.
In addition, a growing range of fortified cereals and snack options, such as baby cereals with iron and DHA, and baby snacks made from real fruit, help bridge meals. Many parents also look for allergen-aware lines, including dairy-free and gluten-free products, to support sensitive tummies.
How to Maintain Freshness and Storage of Baby Food?
Store unopened jars and pouches in a cool, dry place away from direct sunlight. Once opened, refrigerate and use within 24–48 hours as advised on packaging. For longer-term options, frozen purées can be portioned into ice-cube trays and transferred to bags for easier dosing later. Always check expiry dates and practice first-in, first-out rotation. If you’re stocking up on infant formula or fortified cereals, follow the specific storage guidance on each product to ensure safety and quality.
How Do I Choose the Right Baby Food for My Child’s Age?
Selecting the right baby food starts with age-appropriate textures. Begin with ultra-smooth baby puree for newborns and gradually introduce tiny soft chunks as teeth emerge and chewing skills develop. Look for stage labels (Stage 1, Stage 2, etc.) that align with your child’s milestones, and consider alternating between fruit and vegetable blends, iron-fortified cereals, and protein-rich options to support growth.
Are Baby Pouches Safe for Travel and On-the-Go Feeding?
Yes. Many parents favor baby food pouches for travel due to their leak-proof design and portability. When choosing pouches, check for BPA-free packaging, airtight seals, and resealable caps. Bring along a compact spoon and small wipes for easy feeding, and choose pouches with clear ingredient lists so you know if the product contains potential allergens. For babies who require dairy-free or gluten-free options, there are plenty of organic baby food and allergen-aware choices available on Wowcher.
What Should I Look for to Identify Organic and Gluten-Free Baby Food?
To verify organic status, look for certifications such as soil association or EU organic labels on the packaging. Organic baby food typically uses ingredients grown without synthetic pesticides. For gluten-free options, check the ingredient list for any wheat, barley, or rye derivatives, and seek products expressly labeled gluten-free. Always read nutrition facts to confirm there are no added sugars and that the product suits your child’s age and dietary requirements.
Do Wowcher Deals Include Infant Formula and Fortified Cereals?
Yes. Wowcher’s listings include a broad range of infant formula options and baby cereals with iron and DHA from leading brands. You’ll also find organic baby food varieties and dairy-free or gluten-free choices, all featured at discounted prices to help families manage feeding costs without compromising quality.
How Long Can Opened Jars or Pouches Be Used After Opening?
Typically, opened jars should be refrigerated and used within 24–48 hours, while opened pouches are generally best used within 24 hours after opening. Always follow the storage instructions on the product label. If you notice any off smell, unusual texture, or color changes, discard the remaining contents and start fresh with a new container. Keeping a routine of proper storage helps preserve vitamins and minerals in each serving of baby food.